The Big Bad Project, a 501(c)(3) organization founded in October 2022, is dedicated to challenging outdated narratives and promoting real solutions for wildlife conservation and coexistence. Our work explores how stories, science, and lived experiences shape the way people relate to predators, and to nature as a whole. Through education, community-based initiatives, and non-lethal conflict prevention strategies, we’re working to build a future where people, wildlife, and the lands we share can exist together as one.